Lara Noel Key Lara Noel Key

Brand Strategy Workshops

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While working at Evolent Health, I had the opportunity to lead a brand development effort with a statewide health plan in an extremely condensed timeframe. The work included developing a new entity name and logo, brand guidelines, an educational brochure and sales sheets. The entire project—from brand workshop to board approval—was completed in one month and included name & message testing with beneficiaries via online survey.

Fall 2016